Cartology - Woolworths Group & oOh! media
Woolworths Group/ Cartology - 'Entertain On Us' Campaign
Featured in the Woolworths Fresh Ideas magazine, this campaign showcased a range of snack and beverage brands, paired with a “Chance to Win” promotion via Everyday Rewards.
The activation extended across multiple in-store touchpoints, including Floor Media and Bus Stop advertising.
Cartology Retail Marketing Summit with Mumbrella
Cartology headlined the retail industry’s most comprehensive marketing conference and summit for top retail and FMCG marketers to explore the biggest issues and opportunities in the industry - one of which is retail media.
The retail marketing summit is an event for marketers and agencies to come together to shape the future of retail marketing - which is where Cartology comes in.
To the right are key creatives for the event which included escalator decals and coffee cups.
TENDER WIN : Vicinity Centre
As the creative lead for Cartology’s successful Vicinity tender win, I developed the full visual identity and campaign look and feel for the trade marketing launch.
Collaborating closely with the Trade Marketing Manager, I crafted the brand style, copy direction, and supporting assets to communicate our “Large & Local” positioning.
The rollout included Google Slides templates, EDMs, social content, and digital collateral.
I also designed the campaign logo, ensuring a cohesive and compelling creative system across every touchpoint.
oOh!media social posts and Cartology Presentation Slides
As part of oOh!media’s brand refresh, in collaboration with the marketing team, we establishished a fresh look and feel for our Instagram channel.
This included a map GIF that highlighted oOh!media’s coverage areas across Australia, as well as a people-focused post featuring staff quotes to showcase the culture behind the brand. The designs balanced bold branding with engaging storytelling, giving the company’s social presence a vibrant new direction.
Below are various presentation slides from Cartology where I liaised with the trade marketing manager and the sales team to help go-to-market.
Category Collection
A campaign run over 6 months. We introduced our core green colour for the main landing page then under that sat categories - each with a colour of their own (produce, baby, snacks etc)
Assets required were Linkedin tiles, EDMs, Trade assets, Landing pages, website assets and email signatures.
'Get your Brand in the Basket' Campaign
This campaign ran over a couple of months to get brands to advertise with Cartology.
These GIFs were displayed on Mumbrella, Adnews, Bandt, Inside FMCG and Inside Retail and re-sized accordingly.
Drinks Insights PDF and Hort Connections Flyer PDF
Print ready PDF for getting to know our customers in the Drinks category.
Hort Connections flyer - a print ready double-sided PDF for our Client Partnerships Team
oOh!media - Sticker design for all oOh! employees
I designed a set of custom stickers for all oOh!media employees, working closely with the marketing team to bring the brand’s playful personality to life.
The stickers were created to add a bit of fun and flair to laptops, drink bottles, and everyday work gear, helping staff show off their OOH obsession in a creative way!
This project combined brand storytelling with design, delivering a collection that’s bold, versatile, and unmistakably oOh!
