CARTOLOGY - PART OF THE WOOLWORTHS GROUP
A range of creative campaigns and events for Cartology | Retail Media
'Entertain On Us' Campaign
This campaign was promoted in the Woolworths Fresh Ideas Magazine (November 2023). It involved a variety of brands (snacks and drinks), and a Chance to Win with Everyday Rewards. It was rolled out onto other assets across Woolworths stores.
Cartology x Vicinity Centres
Cartology secured a contract with Vicinity Centres - previously with oOh!media holding it for 20 years. This was a big move for us in the Retail Media space and involved creating a new identity to help our sales team and agency partnership teams to go live in market. I was tasked with creating this identity - from conception to delivery. The new logo was "Large & Local" - where Cartology is taking brands to the next level! Below is new logo and identity placed in the go-to-market deck for our teams.
'Get your Brand in the Basket' Campaign
This campaign ran over a couple of months to get brands to advertise with Cartology. These GIFs were displayed on Mumbrella, Adnews, Bandt, Inside FMCG and Inside Retail and re-sized accordingly.
Retail Marketing Summit with Mumbrella
Held in Sydney on 23 March, 2023. Cartology headlined the retail industry’s most comprehensive marketing conference and summit for top retail and FMCG marketers to explore the biggest issues and opportunities in the industry - one of which is retail media. The retail marketing summit is an event for marketers and agencies to come together to shape the future of retail marketing - which is where Cartology comes in.
Below are key creatives for the event which included escalator decals and coffee cups.
Cannes in Cairns Presentation Deck
Where the GM of Marketing at Cartology presented to key members of the Retail Media Industry in Cairns. It was a chance for key marketers & agencies to connect with Cartology in a memorable and engaging way. See full presentation deck here.
Digital Go To Market Deck
Where Cartology was taking to market a new Digital Journey for our Clients in Retail media. See full presentation deck here.
Sprite Deck
Where our Cartology Sales team showcased this deck to clients to show how effective a campaign worked. See full presentation deck here.
Quarterly Market Insights
Our market insights for the quarter. Due to sensitive information, the full presentation deck can not be shown.
Drinks Insights
Print ready PDF for getting to know our customers in theDrinks category.
Hort Connections Flyer
Print ready double-sided PDF for our Client Partnerships Team
